From keywords to duplicate content, there are a lot of factors which can affect the position of a website on search engine results pages (SERPs). One factor which is often overlooked is domain authority (DA), but this is one of the main elements which can determine how well a website will rank. But what exactly is domain authority and how is it determined?
What is Domain Authority?
Domain authority is a search engine ranking score which has been developed by Moz, the SEO experts. DA was developed in order to predict how highly a website will rank on SERPs – the higher the authority score, the better chance the website has of ranking.
Domain authority is mainly used as a competitive metric against other websites. For example, if your DA is higher than your competitor’s website, then you know your website is more likely to rank higher in search engine results – meaning you’ll get more organic traffic to your site.
You can find out a website’s DA by using MozBar, a Chrome extension which will help you to quickly and easily determine the quality of a website. This is especially important for link building specialists who need to ensure that they’re generating backlinks from relevant and authoritative websites in order to maximise their SEO efforts.
How is Domain Authority Calculated?
Many people find it hard to get their head around how domain authority is calculated, as it really is a little bit complicated. The score is based on a 100-point logarithmic scale, meaning that it’s easier to increase your DA authority from the lower end of the scale than it is from the higher end. Additionally, due to the fact that the calculation uses machine-learning calculations, it will fluctuate regularly – meaning it should never be used as an absolute value.
For example, if a high-authority website’s domain authority increased by 5, every other website’s DA would be affected too. For that reason, it is recommended to use DA as a relative metric which can help to compare one website to another, as it would be very difficult to measure success if it was used as an absolute value.
A website’s DA is largely based on the following factors:
- The age of the website
The website’s popularity
The size of the website
The website’s link profile
The newer the website, the lower its DA will be. Therefore, it’s important to make a conscious effort to increase the DA score of a new website in order to improve its position on SERPs and maximise organic traffic.
How to Increase Domain Authority
Link building is one of the main ways to increase the domain authority of your website. However, it’s important to ensure your backlinks are from a high-quality websites which are relevant to your website’s niche.
Additionally, publishing high-quality content is another great way to increase your website’s DA. Content is such an important factor when it comes to your site’s search engine ranking. You need to ensure it is fully optimised for search engines – the Yoast SEO plugin will help you to ensure your content is SEO-friendly, giving it the best chance of ranking. Equally, your on-site copy should be written with a strong focus on SEO, making use of anchor links, keywords and headers.
By making a conscious effort to increase your domain authority, you’ll be well on your way to increasing organic traffic to your site, as well as allowing you to judge your website’s performance.