If you haven’t already had a look around our Polypipe Underfloor Heating house, here’s your chance. It’s been on the road giving homeowners up and down the country a glimpse of life with one of the most flexible, affordable and effective home heating systems on the market. See for yourself why it’s been generating a lot of interest.
Most people think that home heating starts and ends with radiators. But the truth is, Polypipe Underfloor Heating is a perfect way to create true warmth in any home. Our brief was to show homeowners how it can transform any room into a comfortable and stylish living space – upstairs or downstairs – all precisely and effortlessly regulated with the new Smart Plus controls. What better way to do this than by showing its application inside a house. A dolls house.
The creative process
Creative Lead, Tom, and Designer, Ritesh, led the project, initially pitching the idea to our client. Of course, they loved it and it wasn’t long before the team were choosing wall colours and decor to match.
Ritesh said: “Seeing the doll’s house concept come to life was fantastic. It was definitely one of the quickest turnarounds we’ve had on a project but the long hours were worth it – especially because of how happy the client was.
It really helped us attract people to our exhibition stands, which is exactly what we wanted to achieve.”
Once we suggested the idea to Polypipe, they loved it so much that they wanted us to bring it to life instantly. Which, as you can imagine, was both exciting and daunting.
After a bit of research, we were set on using Amalgam Models to help us. And from start to finish it took six weeks. Which just tells you how good these guys are.
A designer spent two or three days designing and building the structure in CAD which the model makers then cut out to use as a scale. Over two weeks, two model makers made all the furniture and an electronic engineer designed and built the network for the switches and lighting. Then, a total of four model makers working on the final assembly and fitting the furniture securely in place.
The most impressive part? Apart from a couple of small items, a laptop and food mixer – everything was made by hand.
Tom explains: “We wanted to make the house as life-like as possible and show the feeling of True Warmth in the home. So, we had to somehow bring interactive lighting into the rooms.
The guys at Amalgam Models created a thin lightbox with LED’s which could be programmed to turn the lights on for 20 seconds and then off when another product was selected.
This meant that by interacting with the different temperature controls, lights would come on in the room and bring a feeling of warmth to it.”
And, the result?
Well, everyone loved it. So much so, that it’s now touring homeowner exhibitions throughout the UK.