Fiona Hanks

Joint Creative Lead


The caretaker

What’s love got to do with it? For Fiona, it’s everything.

It’s the love of language that got her into copywriting almost twenty years ago. It’s at the heart of her creative ideas today. And she takes care to nurture it in others as Joint Creative Lead at SLG.

From big global agencies like M&C Saatchi and GPY&R to boutique creative hubs, Fiona has always worked hard to uphold the art, craft and passion that makes ideas meaningful, memorable and infectious.

When she’s not inventing, theorising, or trying to change the world for the better, she's writing and illustrating children’s books (inspired and critiqued by her own two kids).

“Good creative not only has the power to change people, but change the world.”