As the old saying goes, change is as good as a rest. Here’s hoping that’s true since 2016 has been a year of big change for SLG and I think we’re due a little R&R this holiday season.
The biggest and most exciting change, of course, has been our reinvention. Rediscovering and redefining ourselves as an agency in the here and now. Not just the way we look, but the brands we work with and the sort of work we do. And while, from the outside looking in, it may seem more like an overnight makeover, our reinvention has been anything but.
‘Reinvention’ is something we do all the time for our clients and their brands. But any agency that’s been brave/insane enough to be their own client knows the true meaning of the word.
Typically, the process starts from a position of looking at the outside world and trying to find a place within it. While that’s certainly been part of the process, we also put ourselves through some serious paces to get to the heart of who we are. Like boot camp for self-discovery.
Along the way, we found that for more than three decades we’ve been working towards being the agency we are (and want to be) today.
We’ve been holding our own in a corner of Manchester, carving a niche for ourselves as the place to be for some of the UK’s biggest construction and manufacturing brands. We’ve been building real relationships – some having lasted more than 15 years (and counting).
We’ve been doing things differently. Not for the sake of being different, but because it’s easier, better and smarter for our clients and their brands.
And regardless of sector, we’re always ready to get under the skin of a business to understand its challenges and create work that not only has impact, but the power to turn problems into opportunities.
We’ve also discovered that our strategic thinking has become a cornerstone to the work we do. We take the time to ‘get’ our clients and their brands, their customers and their competitors. So much so, clients often tell us they feel like we’re an extension of their own business.
But what makes us truly different, is the creativity that runs through all we do. We’ve never been the sort of agency to buy into the idea that creativity exclusively belongs to some sectors and not others. That’s why at SLG, we’ve challenged the notion of what ‘good’ creative is and where it belongs.
We’ve peeled back the layers to really understand what makes good ideas good. What makes ideas worth sharing and talking about. What makes ideas excite and delight people from all walks of life. What ultimately makes ideas infectious.
Now, as the year draws to a close, we’ve emerged with a renewed idea of who we are, what we’re about and what the future looks like for us. And we’re in a pretty happy place.
So welcome to SLG. The home of Real Infectious Ideas.
“...we’re always ready to get under the skin of a business to understand its challenges and create work that not only has impact, but the power to turn problems into opportunities.”