For more than 50 years, the Smallpeice Trust has given young people opportunities to fuel their passion for innovative thinking through courses in science, technology, engineering and maths (STEM). But the charity, founded in 1966 by the brilliant engineer, Dr Cosby Smallpeice, needed a brand refresh to bring it into the 21st century and appeal to the UK's engineers of the future. Our challenge was to give the Smallpeice Trust a new lease of life, making it fresh, fun and appealing in the noisy teen market.
Instead of trying to speak to student, parents, teachers and corporate partners all at once, we gave the organisation a focus by directing the conversation to young people. As part of our communications strategy, we created parameters around parent, teacher and corporate messaging to ensure it reached the right people at the right time for optimum engagement.
We created the whole new look and feel for the brand, building on elements of its heritage and creating a set of brand guidelines. We designed an identity for each of their categories and rolled this out across a brand new website, a suite of course brochures, event collateral and in-school advertising.