We worked with Bison to create a PR and social media strategy targeting key clients including architects, contractors and specifiers, with the aim of raising its profile in the post-recession market - and increasing production as a result. Our challenge was striking the right balance between promoting its modern approach to manufacturing without losing its heritage.
We created a narrative that married the company's advanced manufacturing technology with its strongest assets - its people, products and passion. We promoted the company's involvement in high-profile projects by offering unique 'access all areas' visits to some of the UK's most prestigious sites, provided the press with profiles of key sector influencers at the company, and secured thought leadership pieces feeding into topical issues such as the nationwide skills shortage.
percent order capacity reached
pounds earned in total coverage