SIG Distribution approached SLG with the desire to create an initiative that tackled industry-wide issues, namely: improving public perceptions of the construction industry, addressing the skills gap, and raising awareness of, and support for, workers suffering from stress and depression.
Trying to stay away from an overtly corporate campaign, we created Construction United - a coalition of key industry stakeholders who would take part in a range of activities throughout 'Construction United Week'. We worked together to secure a number of industry partners for Construction United, including Morgan Sindall Group, the Structural Timber Association and the CSCS. We not only pursued a wide range of editorial opportunities across a variety of platforms, but encouraged partners to engage their own internal and external audiences by hosting their own events in October.
pieces of coverage across news, print, online and broadcast radio media
national events in launch week
worth of coverage