When it comes to home heating, most homeowners think they’re stuck with the radiators they’ve got. But the truth is, there’s a whole world of choice at their feet thanks to Polypipe Underfloor Heating. Our brief was to not only open people’s eyes to this comfortable and more affordable home heating solution but challenge their beliefs about what it is and how it works - particularly when it comes to safety.
One of the most compelling and memorable ways to change perceptions is through experience. That’s why we set up a scenario where customers could feel all the benefits of Polypipe Underfloor Heating firsthand without even knowing it – and get a free hot drink in the process.