In the world of plumbing, when you’ve seen one pipe you haven’t seen them all. That’s because Polypipe’s PolyMax is stronger and more secure than the rest, leak-proof, and perfect for hot and cold water applications including heating systems. Our job was to let plumbers across the UK know the difference in a stand-out-from-the-crowd sort of way.
We brought Max back – the most excitable plumber in Hartlepool – to demonstrate the PolyMax difference with a little help from the Doncaster Knights. Our video lived on a campaign landing page, supported by a range of trade press ads.