Skip and sleep.

Work

The brief.

While the majority of Brits are sound asleep, millions of others are wide awake tossing and turning the night away. Our job was to reach these people at a time when they’re feeling the pain of a lumpy, bumpy or saggy mattress and want nothing more than a good night’s sleep.

The work.

Michael continues his job as our (reluctant) Cocoon Mattress Tester, catching late-night YouTubers having trouble sleeping - and keeping him awake in the process. This time, he makes it really easy for viewers by inviting them to skip the ad and go to sleep so he can get some uninterrupted shuteye too.

See what we can do for you.

Awwwards