TempurSealy wanted to introduce Britain to the comfort and convenience of Cocoon – its brand new luxury mattress-in-a-box. As part of this wider brief, we focused our attention on helping people’s dreams of a good night’s sleep come true. Not once, not twice, but for many moons to come.
We hit the streets of London with the Cocoon Sleep Squad, delivering Soft and Firm mattresses to sleep-deprived citysiders everywhere. We kept our eyes wide open on our Twitter feed to find the tired and weary, and sent our Squad along with a brand new Cocoon mattress to put their sleepless nights to bed for good.