The truth about UFH.


The brief.

Many people think the home heating system they've got is the one they have to live with. We wanted to challenge this belief by revealing some home truths about radiators and busting some common myths about underfloor heating in the process.

The work.

We separated fact from fiction by confronting myths about underfloor heating head on. We created a page on the Polypipe Underfloor Heating website to debunk common misconceptions, then rolled these out across a range of media including consumer press, home and lifestyle events, and direct mail.

See what we can do for you.