Welcome to True Warmth.


The brief.

Most people think that home heating starts and ends with radiators. But the truth is, Polypipe Underfloor Heating is a perfect way to create true warmth in any home. We wanted to show homeowners how it can transform any room into a comfortable and stylish living space – upstairs or downstairs – all precisely and effortlessly regulated with the new Smart Plus controls.

The work.

What better way to launch the new Smart Plus range than show its application inside a house. That’s why we designed and built a model of a family home, showing warmth and comfort created in every room with a modern and stylish touchscreen system at the heart of true warmth. The campaign was rolled out across an interactive website and press ads.

See what we can do for you.


Let’s keep it private

Data privacy is of the utmost importance, and due to the new EU regulation coming into effect, we’ve updated our Privacy Policy and Cookies Policy.

For more details, view our full and updated Terms and Conditions, Privacy Policy and Cookies Policy.