Welcome to True Warmth.


The brief.

Most people think that home heating starts and ends with radiators. But the truth is, Polypipe Underfloor Heating is a perfect way to create true warmth in any home. We wanted to show homeowners how it can transform any room into a comfortable and stylish living space – upstairs or downstairs – all precisely and effortlessly regulated with the new Smart Plus controls.

The work.

What better way to launch the new Smart Plus range than show its application inside a house. That’s why we designed and built a model of a family home, showing warmth and comfort created in every room with a modern and stylish touchscreen system at the heart of true warmth. The campaign was rolled out across an interactive website and press ads.

See what we can do for you.