While the majority of Brits are sound asleep, millions of others are wide awake tossing and turning the night away. Our job was to reach these people at a time when they’re feeling the pain of a lumpy, bumpy or saggy mattress and want nothing more than a good night’s sleep.
Introducing Mike, our Cocoon Mattress Tester. But what sounds like a pretty cushy job was anything but. That’s because someone’s late-night YouTube viewing could end up being a wake up call for Mike. The more he’s kept awake, the more reason he has to grill his viewers about sorting out their sleepless nights so he can get some uninterrupted sleep too.