Anthony has more than 15 years of public relations experience, having worked in agency role, in-house and as a freelance consultant. Specialising in B2B-focused public relations, Anthony has represented some of the UK’s most prominent manufacturers including Crown Paints, Millers Oils, Polypipe (now Genuit Group) and The Stewart Group, as well as key business organisations including the Institute of Directors, accountancy firm RMS Tenon, and Capita.
Anthony has been with SLG for eight years, and as PR Account Director works closely with the heads of departments to deliver impactful work and campaigns that serves our clients business objectives, as well as provide advice and insight on what is happening in the client’s wider market.
As PR Account Director, Anthony is responsible for the development of
a PR-led communications strategy, the building of assets and refining of spokespeople to deliver the strategy, and to oversee the implementation
of agreed plans.
Public Relations has evolved as a service over and above traditional
media relations in the past decade, but building good client and media relationships, spotting compelling stories, and demonstrating the value of that work still remains central to success.