If you’re hoping to promote your business or its services to the wider world, getting publicity and media attention can work wonders for your brand’s profile. Securing media coverage could be invaluable for brand awareness, helping you to elevate your business above competitors within your industry.
There are now so many different platforms available to help promote your brand and its products, from traditional newspapers, radio and television to the ever-growing commercial online news outlets. With so many different channels at a marketing managers disposal, knowing what to use and how much to resource it is a challenge. Luckily, the team at SLG are here to help guide you on your way.
Do your research
It can be incredibly helpful to develop great relationships with the right media outlets and journalists but knowing how to achieve this is key. It’s important to do your research what stories journalists are interested in most and how best to pitch an idea.
Not only should you identify the right publication, but find the right person at that outlet too. There is little point emailing or calling someone from the wrong desk, and it won’t get you very far! Having a PR team on hand can help you to find the right person and begin making those connections with industry journalists.
Learn how to tell your story
The media’s priority is getting a good story to its readers, so it’s important that your brand or new product launch has an interesting story behind it that will really capture the attention of the journalist you’re trying to contact.
Why should people sit up and take notice of your brand? What makes your product or service different, and how will it make people’s lives better? These are questions you should know the answer to when pitching to media when pitching to the media, if you want to pique the interest of your chosen journalist.
What’s more, it’s crucial that you are authentic in your story-telling. Be passionate, genuine and relatable and let those qualities shine through when you’re pitching a story.
Become a thought leader
Attracting publicity to your brand might come a little easier if you are consistently putting your business out there as a leader in your industry. If you offer landscaping supplies, demonstrate your authority and knowledge on materials, installation techniques and features of your product line. If you manufacture water management solutions, demonstrate why your product range is important to your chosen audience?
Being able to highlight how your brand stands out from the competition and what makes you a voice of authority can go a long way when it comes to attracting positive media attention.
At SLG, we have a team of PR experts who can help to endorse your brand and showcase it in the best light. With a proven track record in putting business front and centre, we combine research, strategy and creativity to build maximum exposure to benefit your brand. Get in touch today to find out more.