CMA Winners!

SLG returned to the Construction Marketing Awards, and left the evening with an award for our work with Genuit Group.

Our team won the Strategic Planning and Management award, based on the 18 month project to rebrand the Polypipe Group as it looks to widen its own portfolio outside of the Group’s mainstream plastic pipe and drainage offering.

The breakdown of the work and our approach to the project brief is outlined in detail here:

GENUIT GROUP. POLYPIPE GROUP REBRANDED

Our entry caught the eye of the judges, and we received the following feedback for the work:

This is a seriously strategic piece of work. The branding looks great, and it seems the name is growing on employees and customers. No surprise given the work done to include them in the branding process.”

If you want a chat with us on how we can help your business with a similar challenge in 2022, please drop us a line on: hello@slg.agency

Picture courtesy of Construction Marketing Awards.