In today’s business landscape, no matter what industry you’re in, you will have strong competition.
With hundreds of businesses trying to make a name for themselves, it’s more important than ever to ensure your brand identity is unique and commands attention, if you are hoping to be successful.
At SLG, our team of branding experts understand that a brand isn’t just a logo or tagline; it defines your purpose, how you create value and the ways in which people can interact with you.
Why is brand identity important?
Your brand identity is crucial to the future of your business. It represents so many aspects of who your business is and what it stands for. The visual identity of a brand represents your values, what you stand for, it signals something unique about your business to those you want to engage with.
What’s more, building a unique brand identity can help you to become more memorable and creates more authority and trust. Consistency and clarity will help develop credibility and authenticity over time, which is invaluable if you hope to rise above your competitors.
A brand identity is important for attracting customers who agree with what your brand is offering. Being able to align your brand values with your audience can result in generating customers and brand advocates, which stick by you through thick and thin.
Creating a brand identity
Whether you are starting a brand from scratch or are hoping to rebrand your existing business, creating a brand identity is an exciting project; but one that you must get right. Knowing what concepts to avoid and what will resonate with your audience can be the key to successful brand image.
Research is instrumental in creating a brand identity, particularly in regard to your audience and competitors. At SLG, we have ample experience in carrying out market research to develop propositions for your brand’s identity, including coming up with brand architecture and strategy to position your brand perfectly.
Alongside your logo and choice of colours, you also need to carefully consider your choice of language. Do you want to be professional and formal, or casual and conversational? What type of language will resonate best with your audience, and what will make them switch off?
Maintaining your brand identity
Creating a brand identity is one thing, but maintaining it is a whole new challenge. It’s important to make sure that your brand message is consistent throughout every channel, offering a reliable and trustworthy impression. Consider how you can monitor and maintain your brand, including tracking performance metrics. You might also want to think about how you can monitor how people talk about and engage with your brand.
For expert guidance on creating the best possible brand identity in 2021, get in touch today to learn more.