Last week SLG published it’s Horizon 2023 report, produced by the team based on the findings of our recent marketing survey.
Our in-house marketing survey was rolled out over on LinkedIn in November of this year and received more than 130 responses from senior marketeers across various industries, the majority of which coming from product manufacturers.
The data collected from participants proved invaluable in helping us to gauge the challenges facing in-house marketing teams and how they would be tackling them in the coming year.
As beneficial as this information has been to us, we hope that Horizon 2023 serves as a positive resource for other marketing professionals in decision making for the upcoming year.
The common thread of past recessions is that during times of uncertainty marketing budgets cuts can be seen as a quick and easy method of reducing overheads, and we wanted to find out if this was the prevailing wind as we head into 2023.
Initially, our main objectives were to find out what, if any effect the on-going economic and political factors are having on the field of marketing.
We have to admit, we had hypothesised some negative responses. With the previous pattern of reaction to financial instability pointing at a reduced spend on marketing and sales, we did expect to see this reflected after a chaotic 2022.
To our surprise, responses were overwhelmingly positive across the board. One of our most significant findings being that over 3/4s of our focus group believed that their budgets would be increasing or remaining the same for 2023.
For more insight download Horizon 2023.