2021 has arrived in somewhat of a blur, with much of the uncertainty from 2020 right behind it. Today’s customers are savvier than ever, with many already knowing exactly what they want thanks to a world of research at their fingertips. With this comes an increased expectation for brands to deliver solutions that work.
Businesses and individuals alike have changed over the last 12 months. People have spent more time at home, fuelling a passion for DIY and making the most of gardens. Businesses have experienced losses and challenges, with Brexit happening at the same time. Despite this, there is a resilience amongst it all. As 2021 unfolds, it’s time for brands to take stock and realign themselves in order to deliver what customers want.
At SLG, we have the expertise to create a brand strategy to help you define your values and stand out from the crowd. In the construction and property sectors in particular, we’ve discovered 3 principles that customers come to expect from a brand.
Above all else, brands have had to become much more transparent as customers continue to become more astute about what they want. Without honesty and accuracy, brands will ultimately struggle to resonate with their audience. From website design to social media campaigns, it’s vital that brands are open and willing to answer questions honestly and engage with customers in an authentic way.
Honesty and accuracy can be demonstrated in any number of ways, from realistic timelines that customers can expect, to owning up to a mistake and learning from it.
For some time now, customers have come to expect an experience that is tailored to their individual needs. Your brand should have a personality; a friendly yet professional manner that your audience can relate to. In turn, this can make a customer more receptible to your brand’s service offering.
Being able to build a relationship with your customer base is something we can help with at SLG. Through carefully constructed strategies combined with creative assets, we’re able to provide your audience with both reason and confidence to buy into your brand.
Particularly in the construction industry, customers are looking for straightforward and simple solutions that don’t complicate matters further. From replacing a heating system to landscaping a garden, customers appreciate businesses that can make a difference and make the complex simple. In many cases, customers are looking to your brand to offer expertise to combine with their ideas. By being able to offer a solution that has substance, you can create a relationship with value.
The team at SLG are here to help your brand appear more familiar, through digital, creative and PR campaigns that demonstrate your services in ways that are easy to understand. Across the construction and property sectors many concepts can be technical and complicated to someone who doesn’t work in the industry. We’re here to transform that perception and help you build a brand that retains customer trust and loyalty.
Take a look at some of our work and see the difference we’ve made for other brands.