- Uncovering insights towards a better Brand
“Brand is what people say about you when you’re not in the room”.
Jeff Bezos
B2B industries certainly come second to those brands on the consumer radar. And construction struggles to make waves in the B2B space – contributed by many factors, but one in particular – visibility. But what creates that visibility, the pre-cursor to building a reputation, confidence, recall, and engagement? It’s not your logo. It’s insight. Finding the truth about what others think of you as a business, your suppliers, your staff, and of course, your customers – or potential customers. Brand strategy can be a complex journey, but once you’ve put in the work, everything that follows should pay dividends.
At SLG, we are seasoned players in brand development, and given we are a specialist agency for the construction industry, the team has an understanding of your main challenges. We therefore know precisely where to begin to help your brand understand where it should be positioned in the market to help achieve the goals needed to increase your visibility. We have a robust process in place that ensures nothing is missed, and includes researching, survey & focus group management and reporting, brand tracking, positioning, persona identification, your brand purpose and statement, and then… yes… we can think about your tone of voice, visual identity, and logo.
It seems a lot to do, but remember, you want your audience to think good things about you when you’re not in the room.
- What we offer
Our brand services
No business should ever be complacent – especially when it comes to its brand.
Slg understands how to get the best from your brand – by extracting the information from the people that matter – your stakeholders. We use specific tools to be able to access these insights about your brand and your customers, your suppliers, and even your competitors.
Research is key. What people think about how you operate, how trustworthy you are, or how good (or bad) it is working for you is invaluable. Our research methods can help set you on the right road.
Before you can communicate with your audience, you need to have a grasp of exactly who you’re speaking to and what they think about you (and your competition).
Now it’s either time to solidify that position or carve out a new space for yourself – but you first need to know which before steaming ahead. Don’t worry, we can help you figure this out.
We’ll organise stakeholder group testing, work out your brand archetype, and finally, build your unique positioning model.
You may be happy with your identity, but after all the research, insight and results of your brand evaluation, it may be that your visual identity, tone of voice, and even your logo, may not be aligned with the strategy to move your new-found brand persona forward.
Working with our Creative team, we assess all brand findings to deliver a visual identity and Brand Guidelines that perfectly matches your brand philosophy, enabling you to confidently engage with the right people, from the right sectors, on the right level.
- The benefits
Is branding worth the effort?
Know who you are
How can you expect to be loved, if you don’t love yourself? Finding out who you really are is the first step to building a better brand and more willing target audience.
Assume the position
Sometimes, brands can believe they are competing in the correct sector, when actually, on occasion, there’s a much more lucrative option. You could waste all your hard-earned budget pitching your products and services in a saturated market. Why do that when you could be the big fish in the small pond? The SLG positioning model can help you discover a better position to be in.
Listen and understand
If you want your audience to listen and understand what it is you’re saying, then tone of voice should be key. Audiences will switch off from or ignore communications that use language that’s not aligned. The same is true of channel selection. When you know who you are, you can lock down your audience for a more targeted, visible approach – and they’ll be on your wavelength.
- How we do it
Our process
- Construction brand successes
See our expertise in action
The following case studies are the results of the SLG Brand Strategy model in action. The outcomes are robust, cohesive, designs and communications that work.
- Knowledge is at the core of what we do
Insights
Dive into our insights to uncover new trends, strategies, and creative solutions that are shaping the future of marketing.
Contact Us
We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.