- Shaping perceptions with expertise and creativity
Making construction visible
Creativity brings more than great ideas, it creates transparency for customers, explodes myths, facilitates interest, and builds brand personality. It’s essential for an industry like construction, where competition is fierce, regulations are challenging, and perceptions are misconceived. Thankfully, our creative is supported by intrinsic knowledge and years of experience within the construction industry. So, we’ll bring together art direction, copywriting, and great ideas to deliver a campaign that’s skilfully targeted, relevant, and visible.
- What we offer
The idea process. Back to basics.
Ideas come from the brain, not the Mac. So, getting ideas down as they flow requires a nice juicy fibre-tipped pen and a layout pad (preferably bleed proof). Ideas are key to engagement, they’re the ‘silver bullet’ to advertising effectiveness, customer engagement – and ROI. So, at SLG, we rough-scamp our ideas with at least two people. It creates important, and immediate feedback, enables wider thinking and more ideas, and facilitates better quality creative.
Our advertising campaigns blend strategic insight with creative flair to ensure powerful, truthful messages.
We begin by identifying key decision-makers and tailoring creative concepts that reflect your brand’s core values. From digital ads to video campaigns, we craft visuals and messaging that not only captivate but also drive real results.
By focusing on originality and relevance, we make sure your campaigns are impactful, and memorable. Whether you’re raising awareness, generating leads, or reinforcing your brand’s presence, we combine creativity with clear, impactful communication.
Your brand identity is more than just aesthetics – it’s the visual and emotional expression of your business.
We create distinctive logos, colour schemes, and visual elements that represent your values and communicate trust to your audience. Our goal is to craft a cohesive brand identity that resonates, engages, and builds recognition across all touchpoints.
We also develop comprehensive brand guidelines to ensure consistency in how your brand is presented. This includes creating a strong tone of voice and messaging framework, allowing your brand’s personality to shine through in everything from marketing materials to everyday communications.
We create digital experiences that are user-friendly and pique interest. Whether it’s landing pages, microsites, or interactive tools, our designs balance form and function to generate interest and response.
By developing user-centric design, we ensure seamless navigation and engagement, making your digital presence a natural extension of your brand. We incorporate strategic insights to make sure every design decision aligns with your brand’s goals, whether you’re looking to boost engagement or showcase key information.
Our content creation process is grounded in creativity and strategy. From SEO-driven web content to dynamic social media campaigns, we develop content that’s relevant and targets your audience.
We craft each piece of content to inform, engage, and inspire action. Whether it’s videos, infographics, or blog articles, we tailor our content to your brand’s voice. Our strategic approach ensures your content works across platforms, strengthening your brand’s authority and driving meaningful engagement.
- Smart. Insightful. Results-driven.
Creative that delivers
Strategic creativity
We align creativity with clear business objectives, ensuring every idea is grounded in strategy and designed for impact.
Industry expertise
With deep knowledge in the construction and manufacturing sectors, we create relevant and effective solutions tailored to the unique challenges of your industry.
Audience-focused
We craft creative solutions around your audience, ensuring every message resonates and drives engagement.
- The power of creativity
Creativity in advertising has the power to make a grown man cry, a sad child happy, and an old grump laugh. But does it pay dividends?
A truly effective piece of creative advertising, it seems, can increase profitability, whilst giving your brand a competitive edge¹. This isn’t a statement purely related to B2C advertising either, it works just as well – if not better – in the B2B world, where brands and products have to work even harder to earn recognition.
There is also a robust body of academic research suggesting advertising creative is the primary determinant of advertising effectiveness. Specifically, Leslie Wood (2019)² estimated “powerful creative can be 10 to 20 times more sales effective than mediocre creative.”
The data behind the ’10-20x’ sales multiplier reveals just how effective creative can increase ESOV (Extra Share of Voice) and market share gain³.
Even better news, SLG creative is award-winning – not only for solid creative-led ideas, but for properly defined, relevant, and effective messaging.
1: System1 and LinkedIn B2B Institute, Cashing In On Creativity Whitepaper
2: Wood, Leslie (2019), “Short-Term Effects of Advertising: Some Well-Established Law-Like Patterns,” Journal of Advertising Research, 49 (2), 186–92
3: System1 and LinkedIn B2B Institute, Cashing In On Creativity Whitepaper
- Our process
Maximising creative impact
Our Creative Effectiveness Process is designed to ensure that every project delivers measurable results. By breaking down each step into clear, actionable phases, we align creative thinking with strategic goals to ensure your brand not only stands out but also achieves tangible outcomes. Discover how our process works and how it can be tailored to your business.
The process begins with understanding your business objectives and the challenge at hand. We identify knowledge gaps and conduct thorough research to ensure we have a solid foundation for our creative work. This includes gathering audience insights, competitor analysis, and market trends that shape the direction of the project.
Armed with this knowledge, we define clear objectives that align with your brand’s goals. This step ensures we’re not just solving immediate problems but also setting the stage for long-term success. By the end of this phase, we have a comprehensive understanding of your needs and how creativity can drive results.
In the synthesis stage, we transform research into actionable insights. We analyse the findings to uncover opportunities, challenges, and trends that will inform the creative direction. This step is crucial for translating raw data into creative ideas that are both relevant and effective.
With these insights, we establish measurable objectives that align with the business strategy. Whether the goal is to raise brand awareness, drive conversions, or shift perception, our synthesis process ensures that every idea is backed by data and focused on achieving tangible outcomes.
This phase is where the creative strategy takes shape. We define the audience, craft key messages, and develop the overarching concept that will guide the project. Our approach is rooted in innovation, ensuring that the creative work stands out while addressing your brand’s specific challenges and opportunities.
We take the insights from earlier stages and apply them to the creative brainstorming process. The goal is to develop ideas that are not only original and engaging but also strategically sound. At this stage, we refine the concept to ensure it aligns with your brand’s vision and objectives.
In the final phase, we bring the creative to life. From design and copywriting to media planning and execution, every element is carefully crafted to reflect the strategic goals defined earlier in the process. This is where creativity meets precision, as we focus on delivering results that matter.
During implementation, we continuously test and refine the creative to ensure it’s performing at its best. Whether it’s a campaign launch or ongoing content production, we stay agile and make adjustments to maximise effectiveness, ensuring your brand achieves its objectives.
- Crafting success
Our process in action
Want to see how our Creative Effectiveness Process drives real results? Explore our case studies to discover how we’ve helped brands achieve their goals through a blend of strategy and creativity. From impactful campaigns to cohesive brand identities, our work speaks for itself.
- Knowledge is at the core of what we do
Insights
Dive into our insights to uncover new trends, strategies, and creative solutions that are shaping the future of marketing.
Contact Us
We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.