- Elevating your brand in the digital space
Targeted, data-driven digital marketing strategies to help grow your construction business.
In today’s digital-first world, it’s essential for any industry to have a strong online presence to stay competitive. We specialise in digital marketing for the construction, industrial, and manufacturing sectors, helping businesses like yours harness the power of digital to drive growth and achieve measurable results.
Good, well-thought through digital marketing helps with your brand visibility and ensure cut-through for ultimate recall and, ultimately engagement. From increasing visibility on search engines to crafting campaigns that speak directly to your ideal clients, our services are designed to bring your business to the fore in a crowded market. We understand the unique challenges of the construction industry and have the expertise to elevate your brand in the online space.
- What we offer
Our digital services
We offer a suite of digital marketing services tailored to the specific needs of the construction industry. Each service is designed to help you generate leads, build your brand, and help stay ahead of the competition.
When time is of the essence, PPC campaigns offer a direct route to results.
With targeted Google Ads and other platforms, we drive immediate traffic to your website, ensuring you reach decision-makers when they’re actively searching for your services. Whether it’s keyword targeting or localised ads, we create campaigns that deliver qualified leads direct to you.
Platforms like LinkedIn and Instagram allow you to engage with niche B2B audiences, fostering relationships and increasing brand engagement.
Our paid social strategies position your business in front of key industry players, turning scrolling into stopping on your post, and opening up serious business opportunities.
Creating content is the first step to a successful online campaign – but it needs to be great content, rich in benefits and interest.
Through targeted paid promotions, we amplify your high-quality content. Whether you’re aiming to build thought leadership or showcase a new project, we ensure your content makes an impact with the right audience and at a time when they are most likely to engage with it.
We craft segmented and personalised email campaigns that nurture your leads and strengthen client relationships.
Whether it’s a follow-up after a completed project or promoting a new service, our email campaign strategy will be structured to ensure maximum coverage and impact.
- Benefits
Smart. Insightful. Results-driven.
When it comes to digital marketing in the construction industry, it’s not just about digital know-how – it’s about understanding the complexities of your sector and knowing how to leverage the right tools to make an impact. Here’s how SLG’s tailored digital marketing services make a difference.
Through years of working with construction sector clients and their suppliers, we are well-positioned to understand the type of products you’re bringing to market, the target markets you need to engage, and the specific challenges your business faces on a day-to-day basis. By combining this expertise with modern digital strategies, we help you connect with those decision-makers by creating content that’s relevant whilst delivering confidence.
Our strategic insight into construction product buyers means we know exactly where to find them and how to reach them effectively. Which is why we can confidently utilise targeted Google Ads or niche-focused LinkedIn campaigns, providing your customers the products and services they’re most likely to be searching for.
Every campaign we run is tracked, measured, and optimised to ensure your marketing spend delivers the highest return. From the first click to the final conversion, we provide you with actionable insights that help you make informed decisions about your business growth.
- Driving digital results
See our expertise in action
Explore our case studies to see how we’ve helped construction and industry brands grow online. From boosting visibility to building engagement, our digital strategies deliver real, measurable results.
- Your questions, answered
FAQ's
A: Paid social media campaigns can help your construction company increase brand awareness, target specific audience segments, and generate leads for your products or services.
A: The most effective platforms depend on your target audience, but LinkedIn is often valuable for B2B construction marketing, while Facebook and Instagram can be useful for reaching a broader audience.
A: PPC advertising allows your construction company to display ads in search engine results and on relevant websites. You only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website.
A: Yes, PPC campaigns can be geographically targeted, allowing you to focus on regions where your construction services are available or where you want to expand your business.
A: Content amplification involves promoting your valuable content across various digital channels to increase its reach and engagement. This can help establish your company as an industry thought leader and attract potential clients.
A: We measure success through various metrics, including increased website traffic, engagement rates, lead generation, and ultimately, conversions related to your amplified content.
A: Yes, email marketing remains a powerful tool for nurturing leads and maintaining relationships with clients in the construction industry. It allows for personalised communication and can drive traffic to your website or specific landing pages.
A: SLG ensures all email campaigns comply with relevant data protection regulations, including obtaining proper consent, providing clear opt-out options, and maintaining secure data handling practices.
A: SLG’s approach combines industry expertise with data-driven insights to create targeted digital marketing strategies that relate with construction professionals and decision-makers.
A: Absolutely. SLG’s digital services are designed to complement and enhance your existing marketing initiatives, creating a cohesive and effective overall marketing strategy.
A: We use a combination of analytics tools and industry-specific KPIs to measure the performance and ROI of digital campaigns, focusing on metrics that matter most to construction businesses.
Contact Us
We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.