Past Reports have undoubtedly helped construction marketers prepare and reassess their plans for following years – acting on trends, government policies, and customer behaviours to shape their businesses moving forward. Based on the results of our survey from contributing marketers, we compiled the answers of real-life experiences to bring you the facts you need.
All of the previous Horizon Reports can be found on this page, along wth the latest edition.
Keep an eye out for future Horizon surveys, as your input really will make a difference and is incredibly important for the wider sector.
Be at the forefront of the most current insights.
Be privy to budget spends, ROI, and client behaviours.
Discover new trends, including the role of AI.
Tap into marketing’s strengths and winners, such as brand awareness and its results.
Be warned of the challenges, including supply chain stability, government regulations, and material availability.
Performance against effectiveness – the metrics to measure positively.
The latest insights and how we got here
Horizon 2026 is the current edition of our annual report into construction marketing trends. Explore this year’s findings or look back at how the sector has evolved over the past four years.