Past Reports have undoubtedly helped construction marketers prepare and reassess their plans for following years – acting on trends, government policies, and customer behaviours to shape their businesses moving forward. Based on the results of our survey from contributing marketers, we compiled the answers of real-life experiences to bring you the facts you need.
Here, you can peruse those past trends from previous Horizon Reports, and brush up on some new ones with the latest edition. If you haven’t already, perhaps you could take part in the next Horizon survey. Your input really will make a difference and is incredibly important for the wider sector. Watch this space.
Be at the forefront of the most current insights.
Be privy to budget spends, ROI, and client behaviours.
Discover new trends, including the role of AI.
Tap into marketing’s strengths and winners, such as brand awareness and its results.
Be warned of the challenges, including supply chain stability, government regulations, and material availability.
Performance against effectiveness – the metrics to measure positively.
The latest insights and how we got here
Horizon 2025 is the current edition of our annual report into construction marketing trends. Explore this year’s findings or look back at how the sector has evolved since 2023.
Horizon 2025
Construction marketers are entering 2025 with confidence, bigger budgets and a sharper sense of direction.
Horizon 2024
Last year’s report captured a shift in mindset as marketers looked to prove value and navigate uncertainty.
Horizon 2023
Horizon 2023 revealed how marketers responded to post-pandemic pressures and began rebuilding strategy and spend.