From the turbulent 2024, to the positive 2025, marketers are poised for better.
It seems the industry’s marketers have something up their sleeves for the coming year as positivity has turned the tables on 2024.
This year’s Horizon Report covers the usual suspects; marketing budgets, ROI and the like, but this year we are privy to the insights and outcomes of a few new entries.
As always, marketers provide some context to these and the ‘more familiar’ content, but this year there seems to be more of a shift to the brighter side of reporting, including favourable growth figures, new approaches to campaigns, shifting the focus for investment, and how AI even out-performs sustainability (who’d have thought it?).
Needless to say, just like previous years, this Horizon Report is a ‘must read’ for any marketer operating in construction and the associated supply chain industries that wants to stay ahead of the curve.
Horizon 2025 covers the following:
- The significance of the SME
- How brand awareness remains the key to success
- A more positive outlook for 2025 prospects
- The digital revolution is just gaining momentum
- Caution remains around supply chain stability
Inside information.
The responses this year have been refreshing – whilst also heartening. Download your FREE Horizon Report 2025 now, for the full perspective on marketing aims and objectives, hopes and fears across the construction sector.
Chapter 1
Meet the marketers shaping 2025
Discover who took part in Horizon, how they feel about the year ahead, and what that optimism means for the sector.
Chapter 2
Where the money is going in 2025
Find out how marketing budgets are changing, what teams are focusing on, and how many campaigns are being planned.
Chapter 3
Are you measuring what matters?
See how marketers are balancing brand building with performance, and why better measurement is still a challenge.
Chapter 4
What’s next for construction marketing?
From AI to supply chain disruption, this chapter explores the biggest opportunities and threats shaping 2025.
Download the report
Fill out the form below to download your copy of the Horizon 2025 Construction Marketing Report.