Marketing in construction is maturing, just at the point when construction businesses are going to need it the most.
If 2025 was all about finding positivity in construction marketing against a tough economic backdrop, 2026 is about how construction companies are increasingly turning to their marketing teams to provide the strategic direction to navigate continuing challenging times.
This year’s Horizon, our fourth annual report, finds that with growing budgets comes greater responsibility and accountability. In fact, for the first time since we started the research, 100% of marketers in construction say that they can evidence and demonstrate the commercial value of their function to their own bosses and leadership teams.
This is a significant move away from ’the colouring in department’ to a more mature position as the team within a construction company that can make sense of the challenges and complexities of a world impacted by a changing market place, the influx of AI, and continuing difficult trading conditions.
Download the report to see the insights from across the construction industry and wider supply chain. It is essential reading for any marketer or comms team looking to understand their place and power in the construction industry.
Horizon 2026 covers the following:
- The split between agency and in-house teams driving the marketing agenda
- How construction marketers are adapting their campaigns and activity to meet the in-market challenges
- Increasing investment in the marketing department
- Awareness of looming challenges from economics to AI implementation
Inside information.
The responses this year have been refreshing – whilst also heartening. Download your FREE Horizon Report 2026 now, for the full perspective on marketing aims and objectives, hopes and fears across the construction sector.
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