Brymec supplies products nationally, from simple plumbing to large-scale mechanical and engineering works to the Construction Industry but, unlike its competitors, has no branches/trade counters. From a customer experience perspective, all service is delivered via dedicated account managers, over the phone with customer services teams, online, or through their distribution fleet teams. With this model in mind, Brymec decided that it should follow its strapline, ‘Built for Tomorrow’, to play into its innovation ethos and culture of continued improvement, as well as more directly referencing its commitment to next-day delivery of products.
What Brymec needed was a solid strategy, one which conveyed a better way of sourcing, purchasing, receiving and trusting the type of products its customers were searching for.
Utilising Brymec’s ‘Built for Tomorrow’ ethos, we created a campaign strategy that was able to cover a full 12 months and beyond with the theme ‘BUILT FOR…’ This enabled the creative to build the brand whilst providing a strategic platform to launch different service propositions at tactical opportunities throughout the year.
The creative utilised Brymec’s logo chevron to reinforce brand awareness, whilst also featuring finished developments within the shape; suggesting the achievements made using Brymec as a service and product provider. Outside of the Chevron shows the development in progress, thus creating a ‘before and after’ scenario.