When assembling drainage stacks for a project, it’s generally accepted that the parts will arrive on site and be assembled by the contractors in-situ – but what if there was another way?
Polypipe Building Services came to SLG with a challenge: Confront existing views on how stacks should be installed, whilst spreading the word about its Terrain fabricated systems. Systems which can be delivered to site complete and ready to install, without the need for lengthy assembly times, on-site storage or unnecessary labour.
Recognising the need to alter long-standing industry beliefs of how drainage stacks should be installed, we looked to relatable, everyday objects that are often taken for granted in their assembled form, asking the question, “How would you react if these items came unassembled, as traditional drainage components do?”.
Chosen for their complexity and aesthetic appeal when deconstructed, as well as their recognisability as ‘everyday’ objects, we created photorealistic 3D renders of a watch and a pint of beer in their component parts, showcased on a backdrop which mirrors Polypipe Building Products’ signature corporate colour palette.
The headline emphasises the concept, directly addressing the reader and challenging them to reconsider their views on drainage stack assembly.