Architects and Design Engineers. Audience groups that engage with those who can support and help achieve their vision through service and expertise. IKO is perfectly placed in the market to deliver on this brief. However, it’s also important to ensure visibility throughout the wider market, reinforcing IKO’s product and application capabilities, both in the roofing and highways sectors.
Our concept has been developed to address these factors with a visual treatment and campaign message that IKO can truly own. The campaign line, without doubt, represents the audience; making ‘them’ the important factor in our communications, with IKO as the supporting party; the facilitator to its customers’ vision. It communicates that if you want to succeed, if you want to achieve your vision… you can with IKO. The structure of the line makes IKO the facilitator, followed by the customer as the achiever.
Applying a strategic approach to the campaign utilising trade press and targeted online digital platforms, IKO recorded a significant upturn in road repair products and services contracts and further activity within its roof coverings division.