In the Construction and the built environment worlds, speed of installation and the quality of products are essential to meet the demands of Architects, Developers and Contractors. Polypipe has always invested in delivering solutions to meet these demands, so when its Building Services division launched its new innovation, MecFlow, a strategic and creative execution was required to deliver the messages of speed, plastic over metal, reliability and an innovative welding system.
02THE Solution
In light of the product’s straightforward installation system; using a click mechanism followed by a simple electrofusion weld, we created a campaign line to complement the nature of the product. CLICK. WELD. DONE. set the scene for the campaign, with the strategy firmly in place to encourage installation experts to convert from metal to plastic.
03THE RESULTS
Multi-platform creative was produced implementing very simple and informative 3D illustration together with our campaign line, and was used for print ads, digital ads, ‘how-to’ video, brochure and online landing page.
