01
THE BRIEF
As its name implies, Polypipe Building Services is far more than a product manufacturer, offering a number of services and solutions which enhance the commercial built environment.
Launched in 2018 with the ‘Making the Complex, Simple’ campaign, Polypipe Advantage offers an end-to-end drainage and water supply system planning, design, fabrication, management and logistics programme. But the service continues to evolve and diversify, offering more than ever before.
To explain the latest iteration of Polypipe Advantage as concisely as possible, Polypipe Building Products required a creative campaign consisting of video, print and digital assets, all with a consistent and accessible visual style and tone.
02
THE Solution
Where the previous Polypipe Advantage campaign focused on its ability to simplify complex projects and processes, the goal for its update was slightly different, providing a comprehensive overview of every element of the service, from beginning to end.
Adopting a vibrant, almost toy-like visual style, the new ‘More Than Fabrication’ campaign maintains the element of simplicity seen in the service’s launch, allowing the key messages of its features and the process’ mechanics to cut through.
Beginning with an animated ‘explainer’ video, the campaign went on to include print advertising, direct marketing emails and landing page content – a multiplatform approach which was targeted at Polypipe Advantage’s core audience of M&E Consultants, Contractors and Distributors.
03
THE RESULTS
Following the launch of the campaign, awareness of the Polypipe Advantage service continues to rise, with enquiries from the key audience steadily increasing.
These enquiries not only relate to Polypipe Advantage’s ability to manufacture unique systems under factory-controlled conditions, but to its extended service and support offerings, showing that the industry recognises that Polypipe Advantage really does offer More Than Fabrication.