Designed with the installer in mind, the new Baxi 600 Combi boiler is compact, powerful, light in weight and features robust brass fittings – so all we needed to do was to spread the word.
Focusing on the installer audience, insight told us that once they were able to get their hands on the product and realised these desirable new benefits – they would love it. So, rather than telling installers how they should feel, we decided to show them. Concentrating on a specific product benefit in each ad, we would let the pictures do the talking, without needing 1,000 words to sum them up.
The campaign introduced a unique, identifiable style to Baxi’s communications, whilst its success encouraged Baxi to roll out a video of the concept, which joins other collateral on social media and the Baxi website.