Crafting a beautiful brand campaign

George Barnsdale

Crafted over time: repositioning a heritage brand with 30k+ targeted impressions in London alone

Client

George Barnsdale

Services

Strategy
Brand
Creative
Digital

The challenge

George Barnsdale stands as the epitome of luxury and craftsmanship, seamlessly blending tradition with innovation to deliver bespoke window solutions tailored to the unique needs of our discerning clientele. With a rich heritage dating back to 1884, our commitment to quality and authenticity is unparalleled, resonating with customers who value heritage and legacy in their purchases.

Predominantly, the brand is known for providing quality products to the residential market; even though it has had significant recognition in the commercial sector. The brief was to increase the brand’s standing in both sectors by highlighting its timeless approach to achieving such sought-after quality, complemented by modern working standards. The objective is to increase brand awareness for both sectors with a view to engaging higher revenue commercial business.

GEO 24 009 Full page A4 print Ad scaled

The solution

The concept had to bring to light the following touchpoints: A a unique blend of artisanal craftsmanship rooted in 150 years of experience in luxury window design. Cutting-edge innovation underpinned by an engineering-led methodology and a state-of-the-art R&D centre. A family business with a long-standing culture of preserving architectural heritage and the unique buildings styles endemic to the UK. And a balance of cutting-edge mechanisation that guarantees performance and a tailored approach that allows for a fully bespoke offering whilst offering realistic delivery times.

We engaged the services of a 3D studio to help bring our concept to life – a split-screen image of a studio showing the past and the present. One side featured the original George Barnsdale workshop, the other, an ultra-modern manufacturing facility. The left-hand image featured a craftsman from the 1800s, whilst the right-hand image featured a craftsman from today. However, centre-stage was a George Barnsdale timber window – just the one – suggesting the quality craftsmanship is as exceptional today as it’s always been. Supported by the line ‘CRAFTED OVER TIME’, the campaign featured on digital platforms including LinkedIn.

GEO 25 012 Brand Campaign variation 1 static 1 Message 2 Version 1 static
GEO 25 012 Brand Campaign variation 3 static 1 Message 1 Version 2 static

The result

Campaign Objectives

  • Increase brand awareness and perception among senior decision-makers across the UK construction value chain.

  • Build future demand by reinforcing George Barnsdale’s positioning around heritage, innovation, and bespoke solutions.

  • Establish LinkedIn as a performance channel for reaching and nurturing Tier 1 contractors and developers.

Performance Overview

  • 0.22% CTR from 130,471 impressions and 288 clicks.

  • Senior engagement came primarily from Managers and Directors in Operations and Project Management.

  • 30k+ impressions delivered from London alone, reaching Mace, Wates Group, and Vistry.

  • £5.65 CPC and 0.27% CTR achieved with image creatives outperforming video.

0.22%

CTR from 130,471 impressions and 288 clicks

0.27%

CTR with image ads outperforming video

30k+

Impressions from London alone

£5.65

CPC delivered by image ads

Contact us

We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.

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