Following a series of setbacks, including supply chain disruptions and product quality issues, the campaign strategically aligned with Virtuoso’s proposition of “Crafted Precision.”

Collaborating closely with Virtuoso, the SLG team crafted clear, measurable goals that worked seamlessly with the company’s overarching objectives of brand restoration and lead generation. Strategic alignment ensured that every facet of the campaign was finely calibrated to achieve these dual objectives effectively.

The team split-focused campaign strategy to deliver maximum reach across high attention media (print and digital display.) This was supplemented by performance-centric measures to be delivered by digital display (via Google Display network and paid-social) and paid search.