- Building your authority, effectively
In the world of construction, expect the unexpected.
Just like branding, Public Relations seeks to find the insights, the nuances, and the personality that makes a brand story compelling, informative, and real. Gone are the days of B2B PR simply announcing new products and services, and the odd success here and there, we are now in a very different age, which brings a whole new landscape to navigate, particularly in the construction sector.
In an age of empowered stakeholders, expectations have shifted with companies being held to uphold high standards of best practice and ethical activity, chief of which, in light of Grenfell specifically, include the transparency of safety policies, testing of products to comply with current legislation, and the importance of the accuracy of sales literature as required by the CCPI.
It can be daunting to weather these challenges alone. Which is why SLG AGENCY Public Relations works on your behalf to select and recommend more than simply finding the right media within a changing landscape – but to ensure your stories within that media, and the events that support them, are compliant, truthful, and successful.
- What we offer
Our PR services
SLG provides sound consultancy to showcase your brand, business, and people in front of appropriate media to tell your story – enabling lasting change in opinion, attitude, and behaviour of your audience.
We live in a time when an ‘always on’ approach to external communications isn’t just a requirement, it is a necessity. The business that isn’t regularly communicating with its customer base, peers, and regular stakeholders is a business that is withdrawing from relevance.
That doesn’t mean commenting on every worthy cause, every day of celebration, getting involved with every passing social media fad, but it does mean thinking strategically, defining your communications’ focus, and executing a plan. SLG works with clients to develop PR and communications plans that focus on their business objectives, to deliver meaningful impact, all year round.
Our clients trust us to speak to their own experts on key industry issues and challenges, to develop ideas, uncover opportunities and executions, and communicate the resulting insights to the market. Insights that are relevant, hard-hitting, that cut through the ‘noise’ and make a difference. Our expertise continues into our media experience, working with our specific in-media contacts to deliver those valuable insights, ensuring they are targeted, focused, and effective.
- Development of regular news stories
- Development of long form content (for placement with media platforms, or as owned gated content)
- Reactive commentary to industry events
- Support around events
- Campaign-focused Public Relations
It is important to understand what the wider world knows and thinks about your business.
It’s back to that ‘brand’ situation, and knowing exactly what your audience thinks about you and how to be ‘truth- ready’ before you lay whatever you want to say on the line. Conducting a media audit will provide a starting point for benchmarking progress and effectiveness of future public relations activity.
The thought of speaking to the media can elicit the full range of human emotion, from excitement to fear, self-confidence to worry. SLG AGENCY PR can hone your ability to communicate your story.
Media training with us, provides access to specialists with a background in media, so we are best placed to guide and assist you with the do’s, maybe’ and don’ts that will prepare you, ensuring your time in the limelight is as charismatic and accessible as can be.
In life, things can always go wrong. But in business particularly, especially those which have a responsibility to the safety, and comfort of people, and the future impact on the planet, need to be as prepared as possible to avert disaster.
But when that’s not possible, the right words and the right tone can be the difference between a company managing an unfortunate event – or becoming a vilified meme.
SLG’s work on crisis comms comes from experience, working with construction clients through multiple challenges and ‘tricky’ situations. We’ve taken these experiences and outcomes and honed the specialisms taken to manage any possible challenges. We assess and identify existing processes and channels of communication that could be useful during a crisis situation, or areas that need to be improved before disaster strikes.
- Assessment of all existing communication channels
- Holding statement creation
- Direct line for incoming enquiries established
- Media monitoring (across all key platforms)
- Spokesperson briefing
- Media briefing and management
- Benefits
We think, before you speak.
- We can define your position in the media space.
- We can provide insight on industry direction, peers, and competitors that can inform your marketing and comms strategy.
- Clear, practical, effective guidance to speaking to media with confidence.
- Training tailored to meet any requirements and situation, including how to work with a panel discussion.
- First interview opportunities arranged and prepared by SLG team.
- Audit of all existing communication channels.
- Internal and external communication process and policy to put in place should disaster strike.
- On-call assistance and media management during event.
- Review of response for policy improvement following event.
- How we do it
Our process
- Driving digital results
See our expertise in action
Explore our case studies to see how we’ve helped construction and industry brands grow online. From boosting visibility to building engagement, our digital strategies deliver real, measurable results.
- Knowledge is at the core of what we do
Insights
Dive into our insights to uncover new trends, strategies, and creative solutions that are shaping the future of marketing.
Contact Us
We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.