- Building your authority, effectively
In the world of construction, expect the unexpected.
Good public relations uses a range of traditional and emerging media channels to give your brand a compelling, informative and authentic voice.
B2B public relations used to be about announcing new products and services, as well as periodically highlighting company successes.
However, in an age of empowered stakeholders, expectations have shifted with companies being held to high standards and ethical practice.
Post Grenfell, transparent communications, media accessibility and a consistent message is no longer a desirable – it is a must have.
Our established and enthusiastic public relations team is steeped in B2B communications experience, is dedicated to the construction sector and regularly advises some of the largest companies and brands in the supply chain.
SLG’s PR team listens to you, finds your voice, develops your message, and we work with you to secure the best platforms for your brand.
- What we offer
Our PR services
SLG provides sound consultancy that gets your brand, business, and people in front of appropriate media to tell your story.
Our common sense approach will deliver a lasting change in opinion, attitude, and behaviour of your audience.
We live in a time when an ‘always on’ approach to external communications isn’t just a requirement, it is a necessity. The business that isn’t regularly communicating with its customer base, peers, and regular stakeholders is a business that is withdrawing from relevance.
That doesn’t mean commenting on every worthy cause, every day of celebration, getting involved with every passing social media fad, but it does mean thinking strategically, defining your communications’ focus, and executing a plan. SLG works with clients to develop PR and communications plans that focus on their business objectives, to deliver meaningful impact, all year round.
Our clients trust us to speak to their own experts on key industry issues and challenges, to develop ideas, and communicate the resulting insights to the market. Insights that that cut through the ‘noise’ and make a difference.
Our expertise continues into our media experience, working with our media contacts to deliver those valuable insights, ensuring they are targeted, focused, and effective.
- Development of regular news stories
- Development of long form content (for placement with media platforms, or as owned gated content)
- Reactive commentary to industry events
- Support around events
- Campaign-focused Public Relations
It is important to understand what the wider world knows and thinks about your business.
Conducting a media audit will provide a starting point for benchmarking progress and effectiveness of future public relations activity.
SLG will help establish the media landscape your brand is operating within, defining your position in the media space, providing insight on industry direction, peers and competitors activity that will inform our public relations and wider communications strategy.
The thought of speaking to the media can elicit the full range of human emotion, from excitement to fear, self-confidence to worry. SLG AGENCY PR can hone your ability to communicate your story.
Media training with us, provides access to specialists with a background in media, who are best placed to guide and assist you with the ‘definitely do’s’ and the ‘must nots’ that will prepare you for, and ensure your time in the limelight is as charismatic and accessible as can be.
In business, things go wrong. Sometimes they go very wrong and require a full company response that addresses employees, their families, customers, suppliers, stakeholders and the wider community.
At the crucial moment, the right words and the right tone can be the difference between a company managing an unfortunate event, and becoming a vilified meme.
SLG’s work on crisis comms comes from experience, working with construction clients through multiple challenges and ‘tricky’ situations. We’ve taken these experiences and outcomes and honed the specialisms taken to manage any possible challenges. We assess and identify existing processes and channels of communication that could be useful during a crisis situation, or areas that need to be improved before disaster strikes.
- Assessment of all existing communication channels
- Holding statement creation
- Direct line for incoming enquiries established
- Media monitoring (across all key platforms)
- Spokesperson briefing
- Media briefing and management
- Benefits
We think, before you speak.
- We can define your position in the media space.
- We can provide insight on industry direction, peers, and competitors that can inform your marketing and comms strategy.
- Clear, practical, effective guidance to speaking to media with confidence.
- Training tailored to meet any requirements and situation, including how to work with a panel discussion.
- First interview opportunities arranged and prepared by SLG team.
- Audit of all existing communication channels.
- Internal and external communication process and policy to put in place should disaster strike.
- On-call assistance and media management during event.
- Review of response for policy improvement following event.
- How we do it
Our process
- Knowledge is at the core of what we do
Insights
Dive into our insights to uncover new trends, strategies, and creative solutions that are shaping the future of marketing.
Contact us
We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.