Strategy
Insight-led ideas with impact. Our in-depth understanding of various target audiences within the construction value chain means we’re positioned to delve deeper.
Brand
Armed with years of product knowledge and industry intel, we’re expertly positioned to tell your story in the right way, to the right audiences. Expect insight-led, thoughtful and detail orientated brand strategies that set out to maximise brand value.
Creative
Creativity takes courage. Once your goals are defined, we’ll get to work creating carefully crafted campaigns, built with purpose and fuelled by insight. We take considered, conceptual ideas and shape them into user-centric, relatable creative that hits the mark.
Digital
In the world of digital marketing, change is unrelenting. Forget vanity metrics, our approach to performance marketing is data-driven, measured, and built with a clear focus to ensure your campaigns are optimised to get you noticed, build your brand, and drive real engagement.
PR
We’re subject matter experts and we also know that reputation is everything. We help construction-based businesses to mitigate risk and maximise opportunities through solid, strategic advice, impactful coverage and owned content achieved through clear thinking and intelligent use of resources.
- What we offer
Results based on truth
A leading creative agency with deep expertise in construction, manufacturing, and industrial success.
We use creative strategies to determine the most effective solutions within traditional and digital platforms, ensuring your customers ‘see you’ within what is arguably an increasing competitive market. Creative communications after all, have been proven to be more engaging and have better recall.
For us, it’s not enough just to find out ‘what’, it’s our role to explain the reasons ‘why’, leveraging our creativity and knowledge to develop robust plans and marketing activities that are impactful, data-driven, measurable, and built on a strong and clear focus.
- Why choose SLG
Our agency grew with construction at its core
SLG cut its construction sector teeth back in 1980 with the household paving and landscaping brand Marshalls. It was a natural fit for us, and so continued to build our portfolio and expertise in B2B.
Either by coincidence or through our tenacity to not simply work for our clients, but understand the sectors in which they operate, the agency found itself attracting clients including Polypipe, Bison, Redland, and Baxi.
The construction industry operates within a highly inter-related environment, characterised by fluctuating supply chains, stringent regulatory requirements, and a diverse array of stakeholders – from contractors and architects to suppliers and end users. SLG’s sector-specific expertise enables us to successfully navigate these complexities, helping our clients communicate more effectively to achieve their commercial goals.
SLG cements its industry-leading position by giving back to the sector in ways that others aren’t. Our annual Horizon survey, the only one of its kind to focus on construction marketing, continues to arm the sector’s marketers with a feel for trading conditions for the year ahead. This goes from strength-to-strength, as does the agency’s Deconstruction initiative which produces the only annual benchmarking survey of public attitudes towards careers in the sector. Both are made available for free for the betterment of the sector.
In today’s construction environment, data is the backbone of effective marketing. At SLG, we understand the importance of integrating sales and marketing data to create a unified approach that aligns objectives across departments. We leverage key data points – from customer behaviour analytics to competitive benchmarking – to build strategies that are precise, actionable, and scalable.
Construction is an industry where technical knowledge must be balanced with creative bravery, blending sector-specific expertise with bold, creative thinking to cut through the noise in a crowded market. This combination allows us to craft campaigns that not only showcase the technical merits of our clients’ offerings but also connect on an emotional level with decision-makers.
Contact Us
We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.