- Deep insights, tailored strategies
Understanding your unique challenges and audience is the foundation of creating strategies that truly resonate.
At SLG, we immerse ourselves in the intricacies of the construction sector. Employing a rigorous brand archetype model and persona development process, we are able to gain a comprehensive understanding of the different stakeholders you interact with, such as contractors, suppliers, decision-makers, and architects.
A cornerstone of SLG’s strategy development process is our focus on robust data analysis and market research. We don’t just rely on general industry insights; we delve deep into specific sectors of the construction industry, mapping the competitive landscape and analysing trends that are relevant to your business. Our goal is to create strategies that not only speak to the current state of the market but are future-proof, designed to evolve alongside industry advancements and your organisation’s commercial goals.
- What we offer
Our strategy services
At SLG, we combine in-depth research, data-driven insights, and creative excellence to craft strategies that elevate your brand and drive measurable results. Our approach ensures every decision is tailored to your unique business goals and the evolving construction landscape.
At the heart of SLG’s strategic services is comprehensive market research and analysis.
We research your specific sector within the construction industry, identifying key trends, shifts in customer behaviour, and competitive activity. Through persona and archetype modelling, we map out the motivations and expectations of your target audience, ensuring that every decision we make is data-backed and forward-looking.
Our analysis covers every angle, from understanding regulatory impacts and economic trends to examining your competitors’ positioning. We leverage research tools, including customer surveys, market trend analysis, and competitor benchmarking to create a strategy that is both informed and dynamic.
Effective brand positioning is essential for making a lasting impact in the construction industry, where competition is fierce, and differentiation is critical.
We use a proven research framework to ensure that your brand’s messaging is cohesive and allows us to clearly articulate the core brand idea, supported by messages that connect with your audience on a more connective and relevant level.
By aligning your brand’s messaging with your audience’s needs, we can ensure a direction of travel that is well researched – providing your audience with the confidence that you understand them.
At SLG, we know that a well-crafted strategy is only as good as its execution.
That’s why we place a strong emphasis on creative effectiveness, a key factor that drives campaign performance. Our approach focuses on creating high-attention media that delivers results across multiple channels. This involves a balanced media strategy that combines creative impact, media planning, and data-driven optimisation to ensure maximum reach and engagement.
Effective creative content accounts for almost half of a campaign’s success. From initial concept development to final execution, we ensure that your campaigns are both impactful and measurable, driving results that align with your commercial goals.
At SLG, performance measurement is built into every stage of our strategy.
We use a suite of metrics to track the success of our strategies, from brand awareness and lead generation to conversion rates and customer retention. Our goal is to ensure that every campaign delivers a positive return on marketing investment (ROMI), providing you with clear, actionable insights on how your marketing efforts are contributing to your bottom line.
By consistently monitoring and optimising campaigns based on performance data, we ensure that your marketing strategy remains aligned with your business goals and continues to deliver results long after the initial launch.
- Benefits
Insight-led strategies
Any industry, not just the construction industry, needs to rely on knowing itself, knowing its audience, and knowing what and when to go to market for the best return on budgets. Wanting a campaign before doing the strategy work is dangerous, and is unlikely to provide the results you expect. Here’s how we can help guide you towards a better, more considered campaign.
Audience data analysis and industry research allows us to uncover opportunities that others may overlook. Our extensive customer research ensures that we not only understand your audience but also anticipate their needs and preferences. This insight-driven approach is critical for crafting strategies that are both innovative and effective in addressing the specific challenges faced within the construction industry.
Our tailored strategies are designed to speak directly to your audience’s needs, whether they are contractors, suppliers, or architects. Through our message recall effectiveness model, we ensure that your brand’s messaging is not only heard but remembered, resulting in increased brand awareness, improved lead generation, and stronger market positioning.
At SLG, we focus on delivering real commercial value through our insight-led strategies. We set clear Key Performance Indicators (KPIs) for each campaign, from lead generation to conversion rates, ensuring that our strategies provide a measurable return on investment. Whether you’re looking to increase market share, enhance brand loyalty, or drive sales, we deliver results that can be tracked and quantified.
- Strategy-based results
Strategy evidence in the real world
The following case studies are the results of insight-rich, investigative strategy executions for some of our construction industry clients.
- Knowledge is at the core of what we do
Insights
Dive into our insights to uncover new trends, strategies, and creative solutions that are shaping the future of marketing.
Contact Us
We can help you on a purely consultancy level or take things a little further with a focus on strategy, brand, creative, PR and digital. Get in touch and let’s see where the conversation takes us.