Most construction brands don’t have a visibility problem.
They have a perception problem.
And perception isn’t shaped by your logo. It’s shaped by how clearly your brand is positioned, how confidently it communicates, and how consistently it shows up.
TruthScore™ lifts the lid on how your brand is really seen by your customers, your team, and the market around you.
The answers might sting a little. But the clarity? That’s where progress begins.
How it works
01
Answer 12 questions
Straight-talking. No jargon.
02
Get your TruthScore™
Delivered instantly to your inbox.
03
We’ll be in touch
To book your free 30-minute consultation.
04
Get advice
That actually helps. No waffle. No buzzwords.
What you’ll walk away with
Reveals how your brand is performing across key areas like perception, clarity, distinctiveness and reputation, based on your responses to 12 focused questions.
We’ll talk through your results, answer questions, and give practical advice on how to improve your score and sharpen your brand. No fluff. No pressure.
You’ll receive a practical guide with insights, examples and recommendations built around where your brand is today and where it could be.
Based on what we uncover, we’ll highlight your most immediate opportunities. That might be refining your messaging, improving internal alignment, or repositioning for growth.
Your logo won’t dictate success,but your brand will
"Brand is what people say about you when you’re not in the room."
— Jeff Bezos. Founder of Amazon.
B2B industries certainly come second to those brands on the consumer radar. And construction struggles to make waves in the B2B space – contributed by many factors, but one in particular – visibility. But what creates that visibility, the pre-cursor to building a reputation, confidence, recall, and engagement?
It’s not your logo. It’s insight. Finding the truth about what others think of you as a business, your suppliers, your staff, and of course, your customers – or potential customers.
Brand strategy can be a complex journey, but once you’ve put in the work, everything that follows should pay dividends.
You’re not alone
If your brand isn’t quite where you want it to be, you’re in good company.
TruthScore™ data shows that even experienced teams are missing some of the fundamentals:
don’t track their brand health at all.
don’t know their NPS. (Net Promoter Score)
don’t have a defined tone of voice, language style or messaging.
These gaps are common. But they’re also fixable. TruthScore™ helps you spot what’s missing, understand why it matters, and take the right next steps.
Ready to see your brand clearly?
Take the assessment
Answer 12 quick questions to see how your brand stacks up.
Get your TruthScore™
Your personalised brand score will be delivered straight to your inbox.
Claim your free consultation
Chamber members get a free 30-minute session to review their results.