Brand

Your brand doesn’t start and end at your logo or strapline; it’s so much more than that. Your brand should underpin the very identity of your company, providing both staff and customers with a clear idea of who you are. Your brand is the single most important weapon that allows you to stand out from the crowd, so it’s important to get it right. At SLG, our brand services can help to define who you are, what you do and why you do it.

Our Branding Services

We are here to help you discover what it is that your brand stands for. Why does your business exist, and how is it different to your competitors? This can dictate the direction of your brand and lead the way in building a brand strategy. Identifying your brand’s identity and learning how that will resonate with your audience is key, in order to convey a lasting, positive impact.

Through services like brand planning, visual development and implementation, SLG can identify what will drive success for your brand, and what will ultimately make a difference in the medium to long term.

We can provide guidance and direction to build a brand that truly aligns with both your values and your customers, by collaborating closely with you to learn what is important to your business. We can then build a brand that delivers reason and confidence for your target audience to buy into your products or services.

How It Works

At SLG we work closely with you to learn what makes your business tick, and how we can use that in a brand and communications strategy. Your brand should speak to your target audience in a way that makes sense, while putting across those all-important messages that signifies your brand’s identity and purpose.

By building a brand architecture and identity, we can help you to define what you stand for and what you don’t.