It’s a new financial year, and a time for many marketers to bring up the topic of budget, results and returns with colleagues across the business. If that’s you, here’s how your peers are approaching 2024:

41% reported an increase in budget, with 39% holding their spend to last year’s levels.

Lead generation remains the primary focus, but brand awareness is the fastest growing aim year-on year, a sign that more businesses are thinking about the long-term?

Most of year peers plan to run 4-5 campaigns this year, but 23% have plans for 10+.

How do you compare to the mean?