Navigating the marketing landscape

The phrase ‘turbulent times’ has been used a lot in recent years. Sadly, it continues to be true; international conflicts, interest rates, dents in consumer confidence, and recession have combined to render the sector paralysed. Or have they?

The latest ONS figures show construction was one of the few sectors that grew in 2024, and the senior leaders of Tier 1s are increasingly optimistic about pent up demand, plus there’s a general election in the coming months.

As a leading, strategy-first agency in the construction market, we make it our mission to understand the to-the-minute mood of the industry. It’s a fundamental part of our Grounded Truth™ philosophy.

Horizon 2024 is our proprietary data, obtained from those challenged with navigating the challenges and opportunities of the sector, giving you the opportunity to stay apace of the trends in the market and plan your own activity more effectively.

  • The role of marketing in the sector in 2024
  • Marketing budgets and their rate of growth
  • How senior marketers are shaping their teams
  • Which metrics construction businesses are focused on
  • What areas are being explored in content and strategy
  • Best practice examples and supporting marketing theory
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Inside the horizon report...

Future-proof your business and get inspired.

From top line insights to predicted challenges and opportunities, our free to download report is packed with collated data from senior marketers, enabling you to reflect, adapt and fine-tune your strategies for the year ahead.

Download the report

Fill out the form below to download your copy for Horizon 2024 Construction Marketing Report.