Highlights Featured insights Unforgettable branding: How distinctive assets propel B2B growthby Tom VardyCreative Director Brand is dead, long live brand?by Ryan JonesManaging Director The truth will set you freeby Ryan JonesManaging Director Show all Creative Effectiveness Strategic Intelligence Market Expertise What do B2B customers really value? Part two: B2B elements of value explainedby Tom VardyCreative Director Brand messaging isn’t a monologue—it’s a memory gameby Milica TrifkovicAccount Director What do B2B customers really value? Part One: The 5 types of B2B decision-makersby Tom VardyCreative Director Futurebuild: The future is bright… the future is Stevenageby Anthony WalkerPR Account Director A new culture meets old attitudes: The demands of new legislation in constructionby Anthony WalkerPR Account Director Entertain or die: Why small brands can’t afford to be boringby Milica TrifkovicAccount Director An introduction to Horizon 2025by Ryan JonesManaging Director A year in construction marketing: Lessons, challenges, and the road aheadby Milica TrifkovicAccount Director