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Tom Vardy

Over the course of more than a decade, Tom has applied his creative problem-solving skills at agencies, ranging from small to large, ultimately leading to the position of Creative Director at SLG Agency.

During his time as Creative Director, he's led rebranding and design efforts for large-scale corporate identity systems, as well as spearheaded award-winning integrated advertising campaigns that span emerging channels, print, digital, and social media platforms.

When working directly with clients, his goal is to develop partnerships that will enable him to deliver creative that is both strategically sound and emotionally resonant, while also successfully achieving the brand's goals with effective, relevant communications.

Creative War Room

Inside the war room: What creatives do while you’re waiting for the big idea


by Tom VardyCreative Director

Mise en place marketing

Mise en place marketing


by Tom VardyCreative Director

Strong B2B brands

Trust me: Why strong B2B brands win before the pitch


by Tom VardyCreative Director

Value proposition improvement

What do B2B customers really value? Part four: 5 steps to improving your value proposition


by Tom VardyCreative Director

B2B Marketing Lessons from F1

B2B Marketing lessons from F1: Why no one wins alone


by Tom VardyCreative Director

Effective value proposition

What do B2B customers really value? Part three: How to craft an effective value proposition


by Tom VardyCreative Director

scalable campaigns

One idea, many layers: How to build campaigns that scale in B2B


by Tom VardyCreative Director

b2b elements of value

What do B2B customers really value? Part two: B2B elements of value explained


by Tom VardyCreative Director

B2B decision-makers

What do B2B customers really value? Part One: The 5 types of B2B decision-makers


by Tom VardyCreative Director

Distinctive brand assets

Unforgettable branding: How distinctive assets propel B2B growth


by Tom VardyCreative Director

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