Polypipe Building Products
In 2018, SLG helped to launch PolyMax, a secure push-fit plastic plumbing fitting, with the campaign proving popular. Following good first year sales, demand had cooled. The brief to SLG was simple, get this product in the hands of installers, not merchants.
The solutionSLG realigned PolyMax’s existing campaign using the previously successful creative theme to generate new leads, rather than re-engage existing ones.
By launching a Facebook Campaign Budget Optimisation campaign, including two top-of-the-funnel prospecting ad sets, PolyMax’s messaging was repositioned and streamlined. The result was improved visibility and an exponential increase in leads.