Polypipe Building Products
Exponential growth: How PolyMax achieved a 2,352% YoY increase
The challenge
In 2018, SLG helped to launch PolyMax, a secure push-fit plastic plumbing fitting, with the campaign proving popular. Following good first year sales, demand had cooled. The brief to SLG was simple, get this product in the hands of installers, not merchants.
The solution
SLG realigned PolyMax’s existing campaign using the previously successful creative theme to generate new leads, rather than re-engage existing ones.By launching a Facebook Campaign Budget Optimisation campaign, including two top-of-the-funnel prospecting ad sets, PolyMax’s messaging was repositioned and streamlined. The result was improved visibility and an exponential increase in leads.
The result
The campaign was set up as a lead generation campaign running for 9-months from February until October, however, the number of sample requests delivered in the first 4 months smashed the agreed KPI target – taking leads from 152 to 3,727, a 2,352% year-on-year increase.
The campaign was set up as a lead generation campaign running for nine months from February until October, however, the number of sample requests delivered in the first four months smashed the agreed KPI target – taking leads from 152 to 3,727, a 2,352% year-on-year increase.