PolyPlumb, the well-respected push-fit fitting from Polypipe Building Products, has always been a staple product in the Business’s plumbing portfolio. But with historical competition from Wavin and John Guest, the technical specialists and designers at Polypipe Building Products felt the need to enhance the company’s best seller. Grey provides instant brand recognition, so that wasn’t changing. Instead, this new version introduces joint recognition technology, within a newly designed, sleek, and smoother exterior. To all intents and purposes, the product’s main features are hidden, so we needed something punchy and powerful to push home the benefits.

Based on the new creative execution for the static ads, the film for YouTube and online digital platforms shared the typographical styling to create the script. Each benefit and feature text was animated, along with the actual fitting, which featured cutaways showcasing the fitting in action. Complemented by a vibrant and ‘attention-grabbing’ soundtrack, the finished piece looked and felt as up-to-date as the fitting itself.